Change Management & Cultural Transformation · Berlin
Transformation works when people can make it theirs.
I turn enterprise and cultural transformation into clear choices, confident leaders, and practical adoption—across SAP S/4HANA, end-to-end processes such as Source-to-Pay, Order-to-Cash and Record-to-Report, and beyond.
Hello, I’mHernan
German-Chilean
Change + Culture + Communication
What I make possible
A bridge between strategy on paper and change people can live.
My work connects business transformation with the human moments that decide adoption: what leaders say, what teams understand, and what people can do next.
Change strategy
End-to-end change roadmaps and consolidated portfolios that make complex transformation visible, well-sequenced, and actionable across functions and initiatives.
Leadership & cultural transformation
Coaching, role-based training, and culture-building that help sponsors and people managers shape new behaviors with clarity, consistency, and confidence.
Communication that moves
Narratives, key messages, workshops, articles, and visual communication that translate complexity into the next meaningful action.
Signature impact
SEED gave change a shared language.
I created a company-wide framework that helps teams understand change in the same way and gives people practical tools to work through it. Projects using SEED improved adoption by 60%.
+60%
adoption on projects using the framework
The working arc
- 01Read the context
Map impacts, audiences, readiness, and competing change.
- 02Align leaders
Clarify sponsor and people-manager responsibilities.
- 03Equip people
Build messages, training, and practical tools around real moments of need.
- 04Measure adoption
Track understanding, participation, capability, and behavior.
Transformation landscape
SAP S/4HANASource-to-PayOrder-to-Cash
Record-to-ReportCultural transformationLeadership coaching
Stakeholder engagementTraining design
Adoption measurementExecutive narratives
Experience
From communication craft to enterprise transformation.
A career built on making complex topics clear—first through journalism and external communication, then through change leadership at KWS.
Team Coordinator Communication & Change
KWS · Berlin
Own end-to-end change management and cultural transformation across S2P, O2C, and R2R; built SEED; coach leaders; and lead company-wide learning and communication.
Associate Communication & Change
KWS · Berlin
Supported SAP S/4HANA transformation through SharePoint, newsletters, workshops, employee updates, photography, and campaign content.
Change Management Intern
KWS · Berlin
Supported stakeholder engagement, culture-building, and clear communication for complex transformation topics.
Communication foundation
LABVA · Thomson Reuters · National Television
External communication, regional copywriting, journalism, and digital editorial work across Chile and Latin America.
Credentials
Method, communication, and an AI-ready perspective.
Prosci
Change Management Certification
INSEAD
Transforming Your Business with AI
Two master’s degrees
Corporate Communication · Communication Science
Four languages
Spanish · English · German B2 · Czech A1
Choose your version
The complete story, ready to download.
Both CVs are tailored for the German market and focus on change-management and cultural-transformation impact.
Let’s talk change